PERFORMANCE / MARKETING / LEADER
MAX
GOLDBERG
12+ years driving measurable growth through full-funnel strategy, data-driven optimization, and conversion rate excellence. Expert in scaling high-velocity accounts up to $4M/MO.
WIREFRAME / ICOSAHEDRON / 60FPS
PROOF / PORTFOLIO METRICS
NUMBERS DON'T LIE.
LAST 30 DAYS / REPRESENTATIVE ACCOUNT
COST PER ACQUISITION
$0↓ DOWN 45%
ROAS
0%↑ UP 32%
MONTHLY BUDGET
$0M→ MANAGED
CONVERSIONS
0↑ UP 28%
CPA TREND / 4 WEEKS
$85 → $47
↓ 45% IN 30 DAYS
ABOUT
BUILT FOR PERFORMANCE.
IDENTITY / 01
LOS ANGELES, CA
I'm a Performance Marketing leader with 12+ years of experience driving results across agency and in-house environments. I specialize in scaling high-velocity paid media accounts — managing budgets up to $4M/month across Google Ads, Meta Ads, and Microsoft Ads.
My expertise spans full-funnel CRO, value-based bidding (TROAS), and legal lead generation, where I've delivered dramatic turnarounds: slashing CPAs by up to 85% and improving ROAS by 200%+. I've led teams of up to 13 and worked with brands like DotDash Meredith, Netflix, Paramount Pictures, and Lenovo.
I'm passionate about translating data into decisions and building systems that scale.
WORK FROM
DOTDASH MEREDITH · NETFLIX · PARAMOUNT · LENOVO · WEST COAST TRIAL LAWYERS
FEATURED WORK / 04
SELECT CASE STUDIES.
DRAWN FROM 12 YEARS ACROSS AGENCY AND IN-HOUSE — PAID MEDIA, CRO, LEGAL LEAD GEN, ECOMMERCE.
2025
CASE / 01Legal Lead Gen Turnaround
Rapid performance turnaround for a major personal injury firm — slashed CPA by 45% and delivered 12:1 ROAS in under 90 days.
2023
CASE / 02$90K Weekly Revenue Lift
Unlocked $90K in weekly incremental revenue via Google Ads TROAS optimizations across 80+ media brands and 20MM SKUs.
2024
CASE / 03Multi-State Legal Expansion
Scaled PPC lead generation from $600K to $1M/month, driving the first expansion outside California with 200% ROAS improvement.
2025
CASE / 04Case Value Calculator
Designed and built a free case value calculator for personal injury victims — estimates case worth based on injury type, medical costs, and lost wages.
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