Currently I serve as Senior SEM Specialist at Palisades MediaGroup. I manage a skilled team of marketers and analysts campaigning across Google, Amazon, and Bing, including primarily paid search, programmatic display, organic search, and paid social. Through meticulously technical and deeply creative campaigning across SEM (Google/Bing/Amazon), programmatic display, and organic search, I’ve improved ROI and ROAS in e-commerce, driven demand-gen, nurtured lead-gen, and raised brand awareness for my clients. Client portfolio includes: Netflix, Paramount Pictures, Weinstein Company, IMAX, VIZIO, PopChips, San Francisco Opera, LA Zoo, Lyft, Dropbox, Belkin, Linksys, Cisco, WeMo, BevMo, Savers / Value Village, In-Shape Health Clubs, Pope Francis Climate Treaty Initiative, Mercury Insurance Group.
In 2015 & 2016, I served as Digital Marketing Officer in collaboration with the Senator Bernie Sanders for President Campaign. In this volunteer capacity I co-organized grassroots actions internationally in support of Sen. Sanders, leading phone banks, barnstorms, canvassing, rallies, and digital amplification efforts in cities around the world. After the campaign effort came to a close during the 2016 Democratic Primaries, I advocated for the passage of Proposition 61 in my native state of California, which was designed to lower the cost of prescription drugs. Although Proposition 61 did not pass, I was identified as a digital influencer in the field of healthcare in Southern California and was shortly thereafter invited to the White House twice under the Obama Administration: once to attend a briefing on the Affordable Care Act to maximize the 2016 enrollment period, and once to attend the 2016 White House Holiday Party.