How to Automate your WordPress Blog using Buffer and If This Then That in 3 Steps
A lot of people with blogs complain about how frustrating it can be managing the promotion of their content across all of their social media platforms. These people usually either promote their blog posts by manually creating several individual messages on each social platform, or they’re a bit more efficient and use a platform like Hootsuite or Tweetdeck to post in several places at once.
Both ways are a lot of work on top of the actual task of blogging.
As a result, some bloggers want to take it a step further and fully automate their social promotion, so they truly only have to hit “publish” on their post, and the robots take care of the rest on all of their social platforms.
You may or may not think this is this right for you, but this post will explain how to do it in tech terms. Described below is what I believe is the best way to automate your social distribution, using the app Buffer, the app If This Then That, and the social platforms of your choice. If you’ll pardon a quickly-made flow chart, this is what would be happening after you you hit “publish” on your post using my suggested method:
There are only three steps!
1) Know the best times to post your content on each platform.
If you use Buffer already, you know this. Maybe your audience checks Facebook in the mornings, but Twitter at lunch. This answer is going to be different for everyone, so you’ve got to know this for your community. Once you’ve figured it out, you’re going to use it in Step #2. Typically, I pick times where my audience is most likely share my content with their networks. If you’re unsure, this slideshare might help you out:
2) Schedule your best times into Buffer.
If you don’t yet have a Buffer account, create one and import your social networks. Buffer creates a que of posts to be delivered to these social accounts at pre-scheduled times you select in advance. Now that you know your best times to post every day (see #1), enter those times into your Buffer que. Here’s a simple example on LinkedIn, with every day of the week qued for an 8am posting.
3) Connect your WordPress blog to Buffer using If This Then That.
As great as Buffer is for posting to your social networks, it’s not actually designed to schedule posts directly from your WordPress blog. Luckily, this is easy to fix with If This Then That. If you don’t have an account yet, create one and import the same social networks you did with step #2 in Buffer; I know it’s a pain to import everything twice, but you’ll only need to set this system up one time.
I went ahead and published an If This Then That recipe for you to use, just click “add”:
If you’d prefer, you can make your own version and “create a new recipe” to do the same thing, but my recipe should work for you. Either way, the “trigger” will be your WordPress channel. In the screenshot below, I only want my WordPress post category “blog” to trigger an “action.” The “action” is adding that blog post to your Buffer que. The actual content that will be posted to the social platforms in my Buffer will be the the title of my blog post, followed by the URL to my blog post.
And that’s it!
Congrats, your blog is now powered by social media robots. Every time you hit “publish” on your WordPress blog, your posts will now automatically be published to your prefered social platform, at optimized times.
Leave your thoughts in the comments.
PS — gotta love Hootsuite: http://ow.ly/TbPAO